Customer intelligence is becoming a huge market.

The customer intelligence market includes the software, tools, and services businesses use to collect and analyze consumer data. In 2023, this market was worth $2.5 billion. By 2030, this market is expected to exceed $13 billion. This would mark a +28.3% CAGR from 2024 to 2030, particularly driven by AI adoption. The reality is that AI has dramatically increased both the amount of consumer data companies can process and the value they can extract from it. AI is turning data into actionable intelligence at an unprecedented scale.

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