AI generated content is rapidly growing.

But no one wants to read it. A new study shows that AI generated content now accounts for 41% of long-form content on LinkedIn, 13% on Reddit, and 10% on Substack. Even short-form content is now AI generated, with 30% of short-form posts on LinkedIn and 12% on Substack coming from AI. At the same time, AI-generated posts on LinkedIn receive 45% LESS engagement than human-written posts, on average. Amid the growth of AI, humans are behind all of our posts, research, and analysis. The gap between AI-written and human-sounding content is becoming one of the biggest differentiators on social media.

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